Designing What People Actually Want: 7 Creative Priorities for 2026
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Designing What People Actually Want: 7 Creative Priorities for 2026

December 4, 2025

Looking ahead to the trends that will be important in 2026, and you can see the shift is already underway. People want real...

Five Smart Ways to Use Remaining Budget Before Year-End
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Five Smart Ways to Use Remaining Budget Before Year-End

December 2, 2025

Welcome to the holidays! In addition to holiday parties and shopping for everyone on your “good” list, the accounting department has just sent out a reminder to...

Instead of politics and AI, here are a few feel-good tech moments from 2025
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Instead of politics and AI, here are a few feel-good tech moments from 2025

November 25, 2025

There is a point every December when people start looking back at the year and trying to make sense of it. You know the feeling. Work becomes a little more social...

What To Do During Code Freeze
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What To Do During Code Freeze

November 20, 2025

The weeks leading up to the holidays always feel like someone compressed the calendar. You are juggling end-of-year campaigns, holiday events, performance reviews, budget planning and...

WCAG Is No Longer Optional and What That Means for Your Organization
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WCAG Is No Longer Optional and What That Means for Your Organization

November 18, 2025

Accessibility used to sit near the bottom of digital roadmaps. You kept it on the list, fully aware that it mattered, but something else always...

The Hidden Costs of Inconsistent Workflows and How QA Brings Them to Light
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The Hidden Costs of Inconsistent Workflows and How QA Brings Them to Light

November 13, 2025

Teams invest heavily in planning, tools, and processes, but the real work happens in the handoffs. That is where assumptions stretch, requirements blur, and...

Why Teams Choose STAUFFER for Complex Digital Projects
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Why Teams Choose STAUFFER for Complex Digital Projects

November 6, 2025

You judge partners by outcomes, not adjectives. Our recent Netty Awards nomination for Best Web Development Agency is one outside signal that our work holds up...

Five Tech Lessons From 2025 That Will Shape Every 2026 Roadmap
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Five Tech Lessons From 2025 That Will Shape Every 2026 Roadmap

November 4, 2025

The year is closing with more clarity than it began. Budgets tightened for some teams while expanding for others. New platforms were put in place before...

Lead Through AI Abundance with Presence, Proof and People
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Lead Through AI Abundance with Presence, Proof and People

October 30, 2025

AI made drafts cheap. Decisions are still expensive. That is your opening in 2026. Models can cluster questions, surface patterns, and...

Keeping Up With California Privacy Updates: What SB 361, AB 566, and AB 656 Mean for Your 2026–2027 Roadmap
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Keeping Up With California Privacy Updates: What SB 361, AB 566, and AB 656 Mean for Your 2026–2027 Roadmap

October 28, 2025

California just rewrote parts of your 2026–2027 roadmap. SB 361 expands data broker disclosures on January 1, 2026. AB 566 brings a...

From Consent to Conversion Under Real Deadlines
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From Consent to Conversion Under Real Deadlines

October 23, 2025

Deadlines are not suggestions. Your team still has to launch a new program page next week, open an application window on Monday, and close the quarter...

The 2026 Marketing Data Contract That Makes AI Safe and Useful
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The 2026 Marketing Data Contract That Makes AI Safe and Useful

October 21, 2025

AI continues to become more ubiquitous and is getting more integrated in everything, especially at work. You will sign agreements in 2026 that decide...

How to Use Measurable Presence to Win in AI Search
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How to Use Measurable Presence to Win in AI Search

October 16, 2025

In Cole Gray’s article, “Students Are No Longer Finding Universities Solely Through Google Search” he showed how students are no longer finding...

Your Preference Center Is a Goldmine of Engagement
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Your Preference Center Is a Goldmine of Engagement

October 14, 2025

Customers tell you who they are in small ways. They click a product update but skip the webinar...

Make Headless Content Models Do the Heavy Lifting
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Make Headless Content Models Do the Heavy Lifting

October 9, 2025

If your team cannot publish fast, your headless investment stalls. Editors wait for developers to...

How to Use Shift Left QA to Save Money and Improve the Quality of Your Website and Software Releases
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How to Use Shift Left QA to Save Money and Improve the Quality of Your Website and Software Releases

October 7, 2025

Shift Left QA is a methodology gaining popularity as brands need to prevent issues before they become expensive problems...

Students Are No Longer Finding Universities Solely Through Google Search
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Students Are No Longer Finding Universities Solely Through Google Search

October 2, 2025

You still get traffic from Google. You just get less certainty from it. Google’s AI Overviews and other zero-click features answer more...

Getting Your Marketing Email Back to Work
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Getting Your Marketing Email Back to Work

September 30, 2025

AI and new compliance rules have changed marketing forever. And marketing email is no exception...

April 24, 2026 Is the Web and App Accessibility Deadline. Are You Ready?
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April 24, 2026 Is the Web and App Accessibility Deadline. Are You Ready?

September 25, 2025

As the April 24, 2026 deadline approaches, public universities are not choosing whether to “do accessibility.” You are choosing how to run accessibility every day...

Stop Tracking Customers and Start Earning Their Trust by Using Clear Consent and Global Privacy Control
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Stop Tracking Customers and Start Earning Their Trust by Using Clear Consent and Global Privacy Control

September 23, 2025

In January 2020, Google said Chrome would phase out third-party cookies within two years. The industry braced for impact...

How a 30-Minute Discovery Call Gets Your Stack Moving Again
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How a 30-Minute Discovery Call Gets Your Stack Moving Again

September 18, 2025

You are trying to deliver work while your technical needs keep demanding attention. Releases slip. Small fixes eat up big chunks of the week.