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What Becomes Worth Building When Software Takes Less Effort?

What Becomes Worth Building When Software Takes Less Effort?

September 24, 2026

You have probably said no to a useful technology idea for a sensible reason. The problem was real, the proposed solution made sense, and the people asking for it would have...

You Built an App With AI. Here’s How to Take It Further.

You Built an App With AI. Here’s How to Take It Further.

September 22, 2026

A client recently brought STAUFFER an application they had built with AI. They had taken an idea far enough to create something they could show us...

Give Your Team Time to Make a New Tool Their Own

Give Your Team Time to Make a New Tool Their Own

September 17, 2026

Imagine introducing a new content management system to your marketing team. The demonstration goes well, everyone...

Let People See the Expertise Behind Your Brand

Let People See the Expertise Behind Your Brand

September 15, 2026

Lorem ipsum blurb textThink about the last time someone on your team explained a difficult decision during a project. They may have described why...

WCAG 3.0 Is Changing How You Think About Accessibility Testing

WCAG 3.0 Is Changing How You Think About Accessibility Testing

September 10, 2026

If you work in QA, you do not need WCAG 3.0 to become final before accessibility demands more of your attention. Regulatory pressure is...

Your Customers Are Starting With the Outcome, Not Your Product

Your Customers Are Starting With the Outcome, Not Your Product

September 3, 2026

Search used to reward you for knowing roughly what you were looking for. You searched for...

Your Website Is Only as Clear as the Paths Between Its Pages

Your Website Is Only as Clear as the Paths Between Its Pages

September 1, 2026

You probably spend far more time reviewing the content on a page, than the words that get someone to it. Headlines get debated. Introductions get...

Your Best Website Content May Never Be Read on Your Website

Your Best Website Content May Never Be Read on Your Website

August 27, 2026

Open your analytics platform and it is easy to think of website content in terms of pages. Someone arrives, reads, clicks, and hopefully takes...

AI Should Remove Handoffs Before It Removes Jobs

AI Should Remove Handoffs Before It Removes Jobs

August 25, 2026

When you start thinking about AI productivity, the conversation can move quickly toward jobs. Which roles can AI automate? How many hours can it save?

The 2026 Software Testing Playbook for Manual Automated and AI Testing

The 2026 Software Testing Playbook for Manual Automated and AI Testing

August 20, 2026

Quality assurance used to have a relatively straightforward division of labor. You could use manual testing for exploratory work and...

AI Is Making Good-Looking Creative Cheap, This Means Distinctive Creative Is Getting More Valuable.

AI Is Making Good-Looking Creative Cheap, This Means Distinctive Creative Is Getting More Valuable.

August 18, 2026

A marketing team can accomplish an extraordinary amount of creative work with AI today. A designer can develop rough concepts without...

Why Shared Priorities Drive Successful Digital Transformation

Why Shared Priorities Drive Successful Digital Transformation

August 13, 2026

If you've led a significant digital initiative during the past few years, you've probably noticed that the work feels different than it did...