UC Berkeley Executive Education
Center for Executive Education: Powering Programs for Business Leaders
Services
- CRM
- Strategy
- Drupal
- Software Development
Industry
- Higher Education
Key Results
- Dynamic website with personalized content
- Integrated HubSpot for marketing and lead conversion
- Added Salesforce for better interactions with students
Background
UC Berkeley Executive Education boldly challenges conventional and traditional approaches to business by fostering the development of executives who seize opportunities and strive to maximize the potential of their organizations and employees. Their educational experiences have a lasting impact, unlocking new ideas and ways of thinking, pushing traditional boundaries, and facilitating the discovery of fresh and unique approaches that defy the status quo.
Challenge
The STAUFFER team’s goal for this project was to develop a dynamic website for UC Berkeley’s Executive Education program. Additionally, the website needed to provide UC Berkeley staff access to track user activity from advertisement through enrollment.
Development
The STAUFFER team developed the UC Berkeley Center for Executive Education website using Drupal for dynamic personalized content. We integrated HubSpot, an inbound marketing and sales platform designed to help companies attract visitors, convert leads, and close deals. Additionally, Salesforce was integrated to consolidate and streamline client interactions for lead generation and online student enrollment.
Solution
The result was a dynamic, user-friendly website that effectively engages potential students and provides UC Berkeley staff with the tools to track and manage user activity. The integration of Drupal, HubSpot, and Salesforce created a seamless experience from initial contact to enrollment, ensuring efficient lead generation and conversion.
