USC Annenberg
An Award-Winning Enrollment Experience
Services
- IA & UX Strategy
- Animation
- Development
- Enhancement
Industry
- Higher Education
Key Results
- Launched award-winning microsite
- Enhanced user experience with immersive content
- Integrated CMS for seamless updates
- Increased enrollment rates
USC Annenberg and STAUFFER’s admitted student campaign earned a CASE award and significantly raised enrollment rates and awareness of USC Annenberg’s distinctive offerings.
Visit the Silver Award-winning Point A:
From The Judges:
“This site is a great example of a school understanding its market: prospective students and parents. Not only is it welcoming and vibrant, but it is professional with consistent branding and clear calls to action. The virtual tour was outstanding!”
Circle of Excellence Awards:
CASE (Council for Advancement and Support of Education) is a global, not-for-profit membership association advancing education to transform lives and society. The Circle of Excellence Awards recognize exceptional educational advancement efforts, honoring colleges, universities, and schools worldwide for resourcefulness and ingenuity. In 2022, CASE received over 4,500 entries from 636 institutions in nearly 30 countries. Winners were selected based on overall quality, innovation, use of resources, and impact on their institutions and communities.
Background
At USC Annenberg School for Communication and Journalism (USC Annenberg), the essential roles of journalism, communication, public diplomacy, and public relations deepen an understanding of transformative change, reinvent community engagement, and advance the future of these fields. With this enduring purpose, USC Annenberg is equipped to prepare the most promising minds to lead at the global crossroads of media, technology, and culture.
Given its stature, acceptance into USC Annenberg is a significant achievement. How potential students are welcomed and informed of their acceptance greatly impacts their decision to join the school.
Challenge
USC Annenberg had historically relied on print materials to convert potential students. However, in early 2021, amid the COVID-19 pandemic, the school’s communication and marketing office saw the need to reimagine the student journey without regular campus visits.
Development
USC Annenberg’s communication and marketing office collaborated closely with STAUFFER to enhance its enrollment strategy. We designed a digital guided tour to show students a compelling journey that presented USC Annenberg’s strengths at every turn.
Our teams brought USC Annenberg’s illustration-driven creative concept to life on their desktop and mobile devices.
Solution
Students received a visually striking print mailer directing them to a microsite tailored for new undergraduate and graduate students.
The site immersed the students in a refined user experience, allowing them to explore event sizzle reels, virtual tours, and student work samples. This comprehensive content provided a genuine feel for the school, letting USC Annenberg’s strengths and opportunities naturally resonate with prospective students.
