Technicolor Games
Gaming In Full Technicolor
Services
- Design
- Strategy
- Drupal
- Software Development
Industry
- Media & Entertainment
Key Results
- Dynamic and responsive website
- Custom integrations and interactive navigation
- Enhanced user engagement and traffic
Background
Technicolor Games, a division of the globally recognized Technicolor brand, specializes in delivering high-end content for the gaming industry. While their parent company has decades of experience in VFX, animation, and cutting-edge media technologies, Technicolor Games focuses on harnessing that creative power for partners ranging from indie studios to AAA publishers. Their project portfolio includes award-winning work for titles like WWE 2K22, Rainbow Six Extraction, NBA 2K, and Mass Effect Legendary Edition—demonstrating the firm’s capabilities to fuse artistry with next-level technical execution.
From a marketing viewpoint, Technicolor Games’ brand identity needed to shine across every digital channel, reflecting their role as leaders in concept art, in-game animation, and cinematic content creation. At the same time, their development team required a website capable of hosting interactive showpieces and real-time media assets—ensuring that prospective clients could explore demos, request quotes, and glean deeper insights into the company’s creative process. This combination of marketing flair and robust engineering would ultimately drive new leads while supporting existing collaborations with top studios.
Challenge
Technicolor Games recognized that while their services were world-class, the online narrative of their capabilities didn’t reflect the same level of polish or interactivity. Marketing teams within Technicolor wanted a visually captivating, brand-accurate experience that would reflect Technicolor’s long-standing heritage and creative force in media and entertainment. Their engineering teams, on the other hand, prioritized performance, security, and the ability to integrate with future media technologies—like advanced 3D showcases or VR-based portfolio items.
Another layer of complexity emerged from strict internal goals: each site component—from the homepage hero section to deep portfolio pages—had to be modular, flexible, and built on standards that met corporate IT compliance. Marketing teams needed agile control over content updates and featured projects, while development leaders wanted to ensure that front-end enhancements wouldn’t break underlying structures. In short, each stakeholder within Technicolor Games sought an online solution that was simultaneously cinematic and thoroughly robust—raising the bar for gaming-industry websites.
Bringing together marketing and engineering perspectives at every stage was the crux of STAUFFER’s approach. First, we worked with the marketing department to outline the brand narrative and user pathways. They provided guidelines on color palettes, hero-video style references, and the emotional arc of visitor engagement—particularly crucial for capturing the sense of wonder that gaming fans expect. Our engineering team then translated these needs into concrete build requirements, choosing a modern stack of HTML5, CSS3, and a dynamic content framework to accommodate high-resolution media and advanced animations.
Collaboration was essential. Marketers advocated for interactive landing pages that told Technicolor Games’ story through sliding galleries, playable demo snippets, and fluid transitions. Developers balanced these features with best practices for performance optimization, caching, and cross-browser support—so the site would load quickly around the globe, even under heavy traffic. We invested in custom integrations for content updates, enabling in-house editors to switch out demo reels, promotional banners, and portfolio imagery without requiring advanced coding skills. Finally, to create a cohesive user experience, our team built an interactive navigation system that merges brand consistency with intuitive user flows, ensuring that prospective partners could easily locate relevant case studies, media galleries, or contact forms.
Solution
The end result is a responsive, visually enthralling website that weaves together the cinematic artistry of Technicolor Games with a rock-solid engineering backbone. From the top-level branding touches down to the subtlest UI elements, the new site presents a consistent, immersive brand environment, inviting users to explore projects through interactive media, behind-the-scenes glimpses, and engaging storytelling.
In practical terms, marketing managers can now swiftly update site copy, swap out hero videos, and introduce new partnership announcements—all while preserving brand guidelines and a cohesive look and feel. Technicolor’s developers have room to implement future features like advanced 3D showcases or multi-language support, knowing the platform’s modular structure and robust integrations will scale.
Ultimately, the fusion of marketing and engineering ensures that Technicolor Games stands out in a crowded market. Visitors see both creative flair and high-functioning technology at play—reflecting the very essence of a company that thrives on bridging art, storytelling, and technical innovation in gaming.
