Hollywood Reporter
The Source for Breaking News in Pop Culture
Services
- System Development
- Strategy
- Drupal
- Software Development
Industry
- Media & Entertainment
Key Results
- Custom design template development
- Increased visitor traffic and engagement
- Efficient workflows for multi-platform content delivery
Background
Founded in 1930, the Hollywood Reporter is an American media publication that focuses on the Hollywood motion picture, television and entertainment industries. Owned by Eldridge Industries, the Hollywood Reporter and its sister company Billboard together form one of today’s most publicized media groups, Billboard-Hollywood Reporter Media Group.
Challenge
The Hollywood Reporter needed a website redesign to enhance engagement and user experience, improve flexibility, and increase visitor traffic. Additionally, the project aimed to prepare the Hollywood Reporter team for future editorial workflows, ensuring seamless content delivery across multiple platforms.
Development
STAUFFER coupled a Drupal database with Backbone.js to develop a custom design template that effectively modernizes and organizes content. Our engineers implemented solutions to increase visitor traffic and established workflows that deliver content across websites, mobile applications, TV applications, and developer APIs without duplicating content across different back-ends.
Solution
The result was a website that is both visually appealing and highly functional, offering visitors an unparalleled user experience. The new site leverages cutting-edge technology to set a new standard for media news delivery.
