Participant Rebrand Unifies Art & Activism

Brand Integration Strategy
October 11th, 2019

Relaunching Social Change Website Inspires Action

Neon Light Text Reads Do Something Great

Participant was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins.

In September 2019, Participant launched a major rebrand embodying the company’s legacy of unifying art and activism. As dedicated partners, the Stauffer team was there to help streamline the brand integration strategy by creating a style guide that established the standard design requirements necessary to improve communication and consistency across their global market.

Providing An Engaging Experience: Encouraging Action

To assist in the Participant rebrand, Stauffer applied the updated style guide, colors, and strategy to their website, enhancing the user experience while strengthening their brand integrity and commitment to driving change around the world.

Applying the core updates to the website also provided our team with the opportunity to educate Participant global marketing professionals on the importance of properly incorporating the rebranded style and strategy.

Easier Access To Entertainment That Inspires

Participant has produced more than 100 feature and documentary films that have highlighted some of the most pressing issues of our time.

The website provides users with easy access to their thought-provoking library’s trailers and inspires them to take action to become more than viewers, but participants.

Stauffer & Participant: Long-Time Partners Striving For Social Change

At Stauffer, our agency-client partnerships allow us to develop strategic solutions that provide more than purposeful digital product solutions, but encourage social change.

Participant projects combine the power of a great story with opportunities for global audiences to get involved, and over the years we have proudly supported their mission with a commitment to inspiring change.

Partnering with Participant has deepened our connection to both local and global social activism, and we continue to welcome the opportunity to collaborate with organizations who support positivity and inclusiveness. If you would like to learn more about our meaningful partnerships, contact us today or review our reel online.

Photo by Clark Tibbs on Unsplash


About the writer.

Lindsey Hockman