Mobile Platform Development Partner

Fox Interactive

Fox Interactive Media approached us for help with the mobile aspects of their various properties, which had begun to proliferate with the immense popularity of the iPhone and Android platforms. Initially, we helped them automate repetitive tasks, such as programming video content for the Fox Sports iPhone app, and provided a variety of engineering and support for their iPhone and mobile technology. As FIM underwent restructuring, we became increasingly associated with the mobile side of the IGN brand.

For IGN, we overhauled and much improved the video quality on IGN and Rotten Tomatoes' iPhone applications, and improved their content update processes. We created proof-of-concept (but fully functional) mobile-oriented websites based on Drupal 6 technology to illustrate how simple the move to mobile can be. We wrote a video publishing system to program video for IGN's channel on Verizon VCAST and Alltel. We figured out how to automatically translate IGN's extremely complex game guide content from full-website HTML into a simple consistent format suitable for iPhone and other mobile platforms. We even produced design mockups to bring new product ideas to life.

We also lent our expertise to creating mobile landing sites for IGN's advertising clients. An example we're particularly proud of is a mobile campaign for Sony's inFAMOUS.

Project Details

Fox Interactive

Fox Interactive

Fox Interactive

Fox Interactive

Fox Interactive