Define Phase

The purpose of the Define Phase is to understand the site's requirements at a more detailed level. The Stauffer New Media Development team will determine the approach for information, visual, and content design as well as development requirements.

The Stauffer New Media Development team will conduct workout sessions to document business requirements and investigate critical components of the overall engagement from business, technical and creative perspectives. We will compile a list identifying business features and critical functions. Critical features and functionality are given emphasis within the hierarchy, which assists in subsequent prioritization. The business features correspond to business requirements and the business functions to functional requirements. Ultimately, these requirements are detailed further during the sessions with subject matter experts. We will again review estimates to determine and finalize scope for your project.

Stauffer New Media Development partners with creative teams who will review the site’s objectives, research and discuss the target audience and start to strategize around the visual style and organization of information. We will conduct workout sessions to confirm the overall creative requirements in the form of a creative brief, which will describe the high level-vision and desired user experience. We will establish user requirements and user interface guidelines which will include functionality, graphical treatments, and use of animation and/or rich media. Our creative team will outline the constraints and specifications that are required for user interface and design production. They will also determine the “personality” and attributes of key target users, and ultimately provide framework and guideline for all subsequent creative work. Finally we will revise assessment following completion of site flow and wireframes to optimize user experience.