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Jabari's primary goal is to reduce the number of drowning accidents among children. Jabari takes its name from a lovable lion character that was created to teach basic concepts of water safety. Stauffer built Jabari's website to communicate their unique approach of delivering important water safety messages in a positive way that are easily understood and emulated. Created a site to sell a digital asset (a book). Created a blog for the author of jabari book. Created a resource section for visitors to get more information.